ICAR-CIRCOT Mass-media campaign on Post-Harvest Technologies of Cotton and Value Addition to its By-products

ICAR- Central Institute for Research on Cotton Technology, Mumbai conducted mass media campaign on post-harvest technologies of Cotton and by-products developed by the Institute on Friday, 16th April 2021 on virtual mode.

This  campaign was organized as a part of the DARE-ICAR commemorative celebration of India@75 theme “Fibre Processing & Value addition” under Government of India’s  Commemoration of 75 years of India’s Independence celebration program ‘Azadi ka Amrut Mahotsav’. Due to recent upsurge in covid-19 cases and related travel restrictions, the mass media campaign was limited to online mode only.

Dr. Sujata Saxena, Director, ICAR-CIRCOT in her Welcome speech said that the Cotton is the prominent textile fibre and India is the top producer of cotton the world today. In pre-independence era, Indian cotton varieties were of short and medium fibre length. With scientific intervention in Agriculture, 90% of cotton varieties produced today are of long staple length which is considered superior for textile purposes. ICAR-CIRCOT has contributed in improvement of cotton quality under AICRP project since the beginning. The Institute has also  pioneered many Post-harvest cotton technologies such as Ginning, Textile processing as well as Value addition to cotton by-products which are creating new avenues of agri-business entrepreneurship ultimately giving opportunities for extra remuneration to Cotton farmers. 

Different Post-Harvest cotton processing technologies, by-products utilization technologies as well as modern Testing & research facilities at the institute were highlighted through documentaries during the program. Two smart Apps developed by the Institute for the stakeholders were also showcased. An informative lecture on “Cotton Quality and its role in marketing” was delivered by Mr. P. D. Mepani, a well-known Cotton Trade and Market Expert which was followed by Q & A session. 

Around 180 people joined this campaign which included veteran cotton     researchers, persons related to

cotton trade, textile consultants, agricultural and       textile students,           incubatees, start-ups and

eminent media journalists.